Start in one sitting, before your tea gets cold.
Take Your First Bite →KSh 1,999 ($15) · No downloads · M-Pesa and cards accepted
Build something. Try to get paid.
Do these. See if anyone pays.
You bring something rough. We help you turn it into something you can show.
Say what it is in one line. If people do not get it, fix it.
Send it to someone who would use it. See what they say.
48 hours. See if anyone pays.
Post what you built. See what others made. Vote for the best one today.
You've seen how it works.
Now try it once.
Push to Start →KSh 1,999 ($15) · No downloads · M-Pesa and cards accepted
Student housing matching without brokers.
Charge KES 1,500 per match
Amara, Kisumu
Laundry pickup for campus students.
KES 500 per load
Wanjiru, Nyeri
Fast CV fixes for job seekers.
KES 1,500 per CV
Ali, Mombasa
You do not need a perfect idea. You need a starting point.
You just tried.
Monopoly teaches you about money. Scrabble teaches you about words. The game is the classroom. You learn by playing.
First Bite works the same way. You do not learn first. You just start.
Most people do not fail. They never try. They wait until it is clearer, better, safer. That moment rarely comes.
Play is supposed to be fun. Not perfect.
"Knowing what to build, for who, and how to get them to use it is the hard bit of building a company."
— Garry Tan, CEO of Y Combinator, the world's most successful startup accelerator
KSh 1,999 ($15) · No downloads · M-Pesa and cards accepted
Start the Challenge →Want to see the challenge in action? Watch Gai Fafa →
Every career has that one oh sh*t moment.
Confess it. Take a side quest. Build live using AI.
▶ Watch an EpisodeGot a story? Apply to be a guest →
↓ Scroll to learn more
We take a walk. On a treadmill, side by side. Just movement and the truth people usually avoid. Because it is harder to hide when you keep moving.
One confession. One challenge. One build.
It is a Kenyan dialect expression. "Oh my God."
Same phrase. Two very different moments. The kind you say when something goes completely wrong. Or when you finally see it clearly.
"I stopped asking for support. Watching Gai Fafa made me try vibe coding. Now it's funding part of my campaign."
— David Maraga, former Chief Justice of Kenya · 2027 presidential candidate
"I got laid off from Koko Networks. Now I build websites and earn more than I used to."
— Waithera, Nairobi
They share a mortifying career moment. On a treadmill. No filters. No PR spin. Just the real story.
48 hours. A phone & AI. Make $100. They build the MVP live. Then they go. 48 hours later they post what they made on social.
Whatever happens is what airs. No edits. No second takes.
That is not what separates us. What does is this: some people try again. Others do not.
AI is making that gap wider. People think building is for other people. People with money. Skills. Time.
It is not.
The confession proves we are human. The challenge proves anyone can create value now.
"I ignored customer feedback for months and lost our biggest client."
48 hours. A phone & AI. Make $100.
A subscription box for Nairobi street food. Built live. Made Ksh 4,200 in 36 hours.
Tell us what happened. Say it. You might end up on the treadmill.
Most people do not fail. They just stop. This is for the ones who do not.
We will only reach out if your story is selected for the show.
Built by Sam Waitathu. Read the story →
The show is not live yet. Be the first to know.
Want to build something yourself? Try First Bite →
Right now, most people learn AI in two ways. They take a course, or they show up to a hackathon in places like Berlin, New York, or San Francisco. Both leave most people out, and neither works at 9pm on a Friday.
We think the problem is still access. Specifically, taking the first step.
First Bite is the third space between a course and a hackathon. It is useful enough to matter, and playful enough to get people started anywhere.
Most people do not need to learn everything first. They need one good try.
Sam Waitathu grew up in Kenya and has been on both sides of the blank page.
Some of his early ideas caught the attention of Julian Weisser, founder of On Deck, and Amjad Masad, founder and CEO of Replit, in early 2025. They backed his first venture, a diabetes medication group-buy platform. On Deck has helped launch more than 1,000 startups with more than $10 billion in combined startup value, and Replit is the San Francisco-based coding platform valued at $9 billion.
Some ideas never got off the ground. The difference was never talent. It was whether the first step felt possible.
Sam built Creation Yard so more people can get moving without starting from zero.
"A transformed Africa is a relevant Africa to the world. Business people can transform Africa by creating opportunities."
— Dr. James Mwangi, Group CEO of Equity Group Holdings, one of Africa's largest banks
You might be one attempt away.
Answer 3 questions. Get a verdict from The Partner.
The Partner is reviewing your pitch.This usually takes about 10 seconds.